I had a lovely day out with the daughter in London this week, stopping off at the new Frameless immersive art gallery which has just opened close to Marble Arch.
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Immersive art experiences have really become a thing in recent years, haven’t they? It’s light years away from the traditional gallery experience.
When my daughter was little I remember taking her to the National Portrait Gallery, where she quickly got bored and jumped out of her pram legged it, with me chasing after her. Neither of us really took in a lot of art that day.
With immersive art exhibitions it’s much more of a 360 degree experience. Music and visuals, atmosphere and technology come together. Visitors can sit down and absorb it or run about and engage with it (yes, I did both). It’s all very playful and fun. If you find a regular flavour of gallery a bit dry and dull then this is something much more colourful to chew on.
The focus here is very much on well-known art pieces that you probably will have seen before, but not quite like this. It’s designed to be a crowd-pleaser.
The Frameless experience
Over all, we found Frameless to be a very chilled, almost meditative experience. On a weekday morning it wasn’t overly busy and the vibe was very relaxed.
We visited each of the four galleries in turn and let the experience wash over us. Also might have had a little dance. Art gets you like that.
The only thing I would change about this exhibit is the fact that there are very few women artists represented. Whilst you get a great overview of art of the last 200 years, it’s an overwhelmingly male history. For that reason, if you’re on an arty day out in London, I would pair this with a visit to the Women in Revolt exhibit that’s just opened at Tate Britain.
How to get to Frameless London
Frameless is a permanent exhibition. You’ll find it a 2 minute walk round the corner from Marble Arch tube. It’s currently open from 10am to 6pm. Adult Tickets from £25, save £5 by booking in advance online here.
For parents with pre-school children, check out the Frameless Tots sessions; dedicated family sessions every weekday morning during term time at a reduced ticket price of £20 (online only).
Alternatively, if you’d rather avoid crowds, there are accessible & chilled tickets available for those who find busy public events challenging.
Allow around one to two hours for your visit. There’s a very nice cafe and well-stocked arty gift shop too.
#PR Visit – Tickets provided for the purposes of review.
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