Neck cream supreme | Prai launches Ageless Throat & Decolletage Serum

Prai neck cream & serum

Prai neck cream & serum


If you’re in the market for a neck cream then you’ve probably heard of Prai and their incredibly popular Ageless Throat & Decolletage Creme .

This bestselling neck cream is designed to plump and tighten the delicate skin under the chin. It has a light, velvety texture and sinks in straight away, leaving no residue.

The creme promises results in 7 days and boy, does it deliver. I’ve been using it for a couple of weeks can really notice a difference. I had a bunch of horizontal lines across my neck that have just given up and headed for the hills.

Can we just give a little hat tip to the fact that this product is branded Ageless? There’s no sign of the usual ‘anti ageing’ guff which implies that getting older is akin to getting a terrible disease. Hurrah for ageless. I can guarantee that your age is probably the least interesting thing about you.

It amazes me that neck creams are still something of a niche buy. We are now well and truly in the era of Tech Neck, where the more time you spend squinting down at your phone, the more likely you are to develop horizontal neck lines.

Yet most of the mainstream skincare brands don’t have a neck cream at all, and those that do exist tend to be on the pricey side. Prai are the exception here – their products are quite modestly priced, which is probably a factor in their success.

Do you need a neck cream?

First of all, bear in mind that the skin on your neck is thinner and less resilient than other areas of the body. It needs handling with care and treating with love and gentleness (don’t we all?). As a minimum, extend your facial skincare to cover this area. Anything you put on your face, especially moisturisers and SPF, will also benefit your neck and the top of your chest.

Even if you don’t have any sign of lines or ageing around this area yet, prevention is always easier than cure. From about mid 30s onwards many people start to introduce a dedicated neck product but there’s really no rule. Do what feels right for you.

Prai Ageless Throat & Decolletage Serum

This serum is the latest addition to the Prai range. The serum itself is choc-full of lovely ingredients to help skin, but the really innovative thing here is the application. The serum is applied via three metal rollerballs. These massage and help to tone and firm without pulling at your neck. It’s lovely and cooling to apply – perfect in hot weather.

For a belt and braces approach, you can use the serum followed by the creme, though either on their own will be effective too.

Product details

Prai Ageless Throat & Decolletage Creme is widely available at many outlets now including Marks and Spencer. 50ml, RRP £25.

Prai Ageless Throat & Decolletage Serum is currently available on the Prai website and will be launching into Marks & Spencer at the end of August. 120ml, RRP £29.99.

You can get 15% off your first purchase from the Prai website by using the code FIRST15

*PR samples

Do you use a neck cream? Would you? Leave a comment and let me know your thoughts