Social media for journalists: Part two – using LinkedIn, Facebook and forums to get work
Following on from the post about how journalists can start using Twitter for work, this is part two of my presentation to the Guild of Health Writers - here we're looking at other forms of social media including LinkedIn and Facebook.
(It was at this point in the presentation that I realised I had far too much to say.)
Using LinkedIn to get work as a journalist
- Fill in your profile to get your name at the top in Google searches
LinkedIn ranks incredibly highly in search engines, so if somebody Googles your name (and editors will), your profile will pop up at the top. Particularly useful if you don't have a website for your journalism work (though frankly, you should).
- Link your profile to your Twitter feed
If you're using Twitter to circulate case study or other requests, link the two so both networks will see it.
- Ask for recommendations
Get people you've worked with to fill in a LinkedIn recommendation to add to your credibility.
- Include keywords in your profile relating to services you can offer
Recruiters are searching, so make it easier for them to find you. Nobody can offer you work if they don't know what you've got to offer.
- Join groups relevant to your specialism
There're thousands of professional groups on LinkedIn, so there's bound to be a special little haven for you.
- Check out potential clients
If you've got a meeting coming up with an editor, check out their LinkedIn profile to get the cut of their gib. *stalker alert*