Bathroom Beauty – Bruzzoni Electric Toothbrush


Bruzzoni Electric Toothbrush


If I were to ask you to name a beautiful object in your home, I bet your toothbrush wouldn’t make the cut. It probably wouldn’t even make the top 10 or even 20.

Let’s face it, brushing your teeth is one of those monstrously dull daily tasks that’s very unlikely to be the highlight of your day. So hurrah for a surprisingly lovely toothbrush that’s functional and decorative enough to brighten both your smile and your home – the Bruzzoni Electric Toothbrush.

The Bruzzoni toothbrush is a European innovation. It combines Italian design with Swedish technology, the best combo from those two countries since Abba last ate pizza. And in these days of hideous Brexit can I just say that I LOVE EUROPE. All of it. All the people and all the stuff. They don’t make shit like this in Rhyl.


Bruzzoni toothbrush #mybruzzoni


I’m a regular electric toothbrush user, so I’ve swapped out my usual Philips Sonicare for the Bruzzoni to test it out. Both retail around the £120 to £150 mark, but whilst the Philips model is well known in the UK, Bruzzoni is much newer on the market, launching in December 2016.

The Bruzzoni electric toothbrush is currently available in two options – white with silver trim, or black with rose gold accents. The full package includes:

  • Electric toothbrush
  • Adapter/plug
  • Toothbrush cover
  • 1 extra toothbrush head
  • USB and induction charger
  • Travel bag

Looks aside, as far as actually brushing your teeth goes, I couldn’t detect any difference between the Philips and the Bruzzoni. Both stop automatically after two minutes, and will beep a little nudge every 30 seconds to make sure you move the brush around your mouth. The Bruzzoni is ever so slightly noisier, kind of like a clockwork wasp, but you get used to it.

The Philips has a traditional toothbrush head shape, whereas the Bruzzoni’s brush is rounded like a dental instrument. Both give a real deep clean, way better than a manual toothbrush. It brightens up the teeth and feels fresh all day. Philips has more options for cleaning, including Gum Care and Sensitive, but in practice I never use these so it makes no difference to me that the Bruzzoni doesn’t have them.



The body of the Bruzzoni brush has a luxurious soft leather-like feel. If you look closesly at the picture above you can see that there’s a raised crackle pattern on the silicone handle which makes it feel very solid in your hand. If it was socially acceptable I would stroke it. OK, maybe in the privacy of my own bathroom only…

The brush runs for around 40 minutes before needing recharged, which is done by placing it on the matching, equally stylish, charging plinth. I’ve found it needs recharging around once every 7 to 10 days.

I love this product, though I do feel slightly inadequate using it. I feel like it’s for people with a substantially more glamorous lifestyle than me. So I need to get over myself there and embrace the glamour.

It would sit well in beautiful white bathrooms of five star hotels on a business trip to Paris. I’ll be taking mine to a Travelodge near Llandudno. It’s not quite the same, but I can dream.



Product Details

The Bruzzoni Wall Street Collection comes in white or black and is available from Selfridges in the UK and internationally via the Bruzzoni website, RRP £120

*PR sample

Top image ©Bruzzoni International


What do you think of the Bruzzoni Electric Toothbrush? Leave a comment, I’d love to know your thoughts