I had a spiffing time last night talking about social media for journalists with the Guild of Health Writers in the (frankly rather elegant) surroundings of The Medical Society of London.
The thing that struck me when talking to peole who don't use Twitter or other social media tools was that it's the myths that seem to put people off. Myths including:
- You have to be a tech-y gadget freak to make sense of it
- It uses up all your time
- Why would I be interested in what random strangers have for lunch?