Amazon launch their first ever beauty advent calendar – what’s inside?

Now this is an interesting one, as it’s the first ever beauty advent calendar developed exclusively by Amazon. I can’t say I would really think of Amazon as a place to buy beauty, so possibly with this they’re drawing attention to the fact that they’re a beauty retailer (as well as books and all the rest).

SPOILER ALERT In this post I’ve got some pics of the contents and a full list of what’s inside the Amazon Beauty Advent Calendar so don’t scroll down if you don’t want to know.

Righto, so this is what it looks like:

It’s an elegant, non-traditional design featuring swirls of Amazon gold. As you can see, only 3 boxes are revealed at a time. Once you pull those out, the next 3 drop down, and so on until Christmas.

This is the full list of contents, which Amazon says are worth over £185:

  • Ardell lashes
  • Balance Me Wonder Eye Cream 7ml
  • Barry M Glitterati Nail Paint
  • Baylis & Harding Jasmine & Apple Blossom Hand Gel
  • Bioré Ultra pore strips/ Charcoal strips
  • Bomb Cosmetics Cherry Bathe-well Blaster
  • Bourjois Velvet Lipstick: Shade Flaming Rose
  • Bronnley Rollerball
  • Crabtree & Evelyn Hand Therapy Tarocco Orange 25g
  • Dr.Lipp Original Nipple Balm
  • Elegant Touch Nail
  • Elnett Satin Normal Strength Mini Hairspray 75ml
  • essie Original Nail Polish
  • Gatineau Age Benefit Cream – Dry Skin 15ml
  • James Read Sleep Mask Face
  • John Frieda Frizz Ease Miraculous Recovery Conditioner 50ml
  • Laura Geller New York Balance-n-Brighten in Fair
  • Maybelline Baby Lips Pop Art Blueberry
  • Molton Brown Body Wash 50 ml
  • Patisserie de Bain Hand Cream Tube 50ml
  • Percy & Reed Radiance Revealing Invisible Dry Shampoo 50ml
  • Rimmel London Keep Calm Magnif’eyes Eye Palette 7g
  • The Ritual of Hammam Mini Shower Foam 50ml
  • WUNDER2 Dual Precision Brush

So as you can see, you get 24 products in the £50 calendar. It’s a mix of full size and deluxe samples, and a good combination of skincare, make up, hair and body products. Nothing’s really standing out at me as a Wow product, and I’m slightly raising my eyebrows at the thought of pore strips and Frizz Ease as a Christmas treat.

The Gatineau Age Benefit Cream is a good inclusion – it normally retails at £97 for 50ml. Here you get 15ml, a value of around £30 and plenty to decide if it’s worth investing in a full size pot.

The Laura Geller New York Balance-n-Brighten is another product I’d love to try out, although bad luck if you don’t suit the included shade of fair. It normally retails at £26 for the full size – from the picture it looks more like a sample size here.

All in all, I think this is the beauty advent calendar to share with your daughter (or your mum), since some of the products are very young, whilst others are clearly destined for more mature skin. It’s a good swoop around the beauty aisles of Amazon and a chance to check out what they have to offer.

Product details:

The Amazon Beauty Advent Calendar is released on 1st October and can be found here. It costs £50 and includes free delivery {Edited to add – it’s on special offer and reduced to £35 on Black Friday – great deal if you catch it!}.

And there are some free (ish) beauty box offers currently running on Amazon so don’t forget to check those out too

Other beauty calendar contents to check out:


What do you think of the Amazon Beauty Advent Calendar? What’s the stand out product to you? Leave a comment, I’d love to know what you think


*Contains affiliate links

  • This is a good calendar to share with someone. Although it is a bit pricey initially it could be worth it!

    • Yes, they haven’t released the value but it definitely seems to be worth a lot more than the price – assuming you will use the contents of course. Although I know some people eBay the bits they don’t want from Advent Calendars and make the money back that way.

  • Jane Willis

    I have STILL never had a “grown up” advent calendar. It looks like an interesting mixture of things I’d be very happy to use myself and things I would pass on to my granddaughter

    • Oh you must treat yourself Jane. Think of how bloody hard we women work making Christmas nice for everybody else. We deserve a treat to make December bearable.

  • Cali Clarke

    Hmm, some interesting things but not sure there’s enough for me to splurge

    • I think you know the right one for you, and if it’s not calling to you then maybe another one will. The Marks and Spencer one looks nice, have you seen that?

  • Emma Boatman

    I’ve never bought a beauty advent calendar and they’re flying up all over the place now. At least you get something every day…unlike some others I’ve seen!
    Em x

    • Yes there are a few around which only cover 12 days. I like the ones with a variety of brands, I think I would get a bit bored with the same thing every day.

  • I think this is pretty good value. I have never been bought one from any brand and still wait! I will most probably end up buying one of my own! I get quite a lot of samples via blogging, so I’m going to make my daughter one myself this year.

    • What a nice thing to do! I prefer the beauty advents that are a mix of different brands. You have to really love a brand to want to open the same thing day after day. For the last two years I’ve bought the Marks and Spencer one, which is excellent, but I’m planning to switch it up and get a different one this year.