Six ways to change the world with your blog

six ways to change the world with your blog

 

I sometimes miss the days when blogs were an alternative to the mainstream media. These days, they pretty much ARE the mainstream, whilst traditional media is starting to look like a bunch of blogs.

I think it’s time to be bolder than that.

Whether you have one reader or a million, your blog can and will change the world. I’m not just talking about overtly political or campaigning posts – it goes deeper than that, and into what we choose to put out into the world. You can change people’s mood, what they know about, what they buy and even how they feel about themselves.

And if you are a campaigner, remember that every big ripple starts small, and maybe you are the person who throws the first pebble that starts the process. Here are a few suggestions to think about:

  1. Don’t use your blog to put other people down for their choices, if those choices are different to yours
    Being judgmental is very popular these days, because when you define something it helps you think that you’re somehow in control. But none of us is ever in control of what happens in life – that’s the scary part. I prefer Amy Poehler’s take on this which is basically: Good for her! Not for me. Aim for raising people up rather than putting them down. I know that’s easier said than done sometimes but we can give it a go, can’t we?
  2. Be passionate
    Focus on the things you think are great and are worth sharing. That doesn’t mean that you never write a negative post or review, but you’ve got to at least be feeling the love before you start writing, otherwise why bother?
  3. Actively be an alternative
    Write about stuff, people and issues that mainstream media doesn’t cover. If your post would comfortably sit in a mainstream publication, what are you adding to the debate? Where are you adding your unique spin? What can you say that no one else will?
  4. Don’t feature products with plastic microbeads
    They’re bad for the environment, so deny them airtime and manufacturers will be forced to find less toxic alternatives.
  5. Research any brand you cover
    Just because the PR says it’s great doesn’t make it great. Often there is a whole back story that you will never find on a press release. It could be crappy customer service, dodgy business practices or shoddy ingredients. Be curious and questioning and don’t believe the hype.
  6. Support small, local, independent businesses
    I love stories of brands and products born out of one person’s passion. Posts about tiny brands don’t tend to get a whole lot of hits because very few people have heard of them yet and probably aren’t searching for them online. But with a blog you get to help plant acorns and watch them grow, and I think this is a good thing.

And don’t think that you’re exempt from this because you blog about lipstick or lifestyle (or “any aul shite” as I call it). You’re still doing stuff that matters, and you are right in the heart of people’s lives and how they express themselves. That is a very powerful place to be. Don’t underestimate how world-changing that is.

What do you think, can we change the world with our blogs? Can we add to the sum of what’s good in the universe rather than taking away? I would love to know your thoughts

  • Louise O’Brien

    Love this and so many good points. I try to do a review of a local business once a month because I want my blog to be at the heart of the people, the entrepreneurs, artists, believers, the doers and thinkers of my vibrant city X

    • That sounds great Louise, I will pop over and check it out

  • rebecca beesley

    these days I think i get stuck into the mindset of thinking that i don’t have anything different or meaningful to say and yet it brings my kids so much pleasure to look back on old blogposts time and time again to see how they are growing up and changing and i will need to remind myself that the main purpose was to capture those memories for them in the first place and get back into doing that. Great advice. I’ve also seen the other side of how special it is for those small businesses to get blog coverage especially when they are small start-ups without the big marketing budgets of big brands and it felt such an honour when bloggers wrote glowing reviews of the products of the company i worked with for a while last year.

    • It’s amazing to look back and see how much you and your kids have changed, isn’t it? And for a lot of us, this is why we got into blogging in the first place. I think the mood is ripe to recapture that original spirit.