Magic Choc review – You can mould it, shape it and – oh, I see…

magic choc animals

Magic Choc is a product I first saw at the Amazon Christmas preview and loved the idea of. It’s basically chocolate you can play with like play doh, make little models, then eat the results. If you’re good at modelling, you could produce something like the models shown here. If not…well…you’ll see.

This is what you get in a pack of Magic Choc, which retails around the £5 mark:

magic choc contents


Each Magic Choc Starter Pack contains 120g of chocolate in total: 60g of milk chocolate, 40g white chocolate and 20g dark chocolate. You also get an anti-bacterial hand wipe and a leaflet with ideas. It would be great for a craft party at home – one pack between two children is enough (you could probably stretch it to three for smaller children).magic choc creations

The little medallions of chocolate are quite hard at first – like plasticine that’s been left out in the air for too long. I had to hold it in my hands to soften it up a bit before passing it over to the children for modelling. It doesn’t melt in your hand – it just goes a bit oily and pliable. The models they made weren’t quite like the ones on the box, but we tried.

My children were not keen on the taste of Magic Choc at first, and reckoned it tasted “like chocolate that’s gone off”. But that didn’t stop them eating every scrap, and licking my hand after I’d been moulding it. I wasn’t wild about the taste either, but I still like the product as I think it’s more about the fun factor than anything else. We had lots of fun playing with this.



And then the inevitable happened and somebody made a chocolate turd:magic choc turd


Oh excuse me, I am reliably informed that that’s actually “a turdlet”, a mini version of the real thing. Which you can eat, if you’re deranged.

My family are deranged, it’s official. Thank you Magic Choc for proving what I have known all along.



*PR Sample

  • Thanks Angela, there’s some sort of special process that ensures it doesn’t melt. Great if you like creative crafts but not mess as it will probably all get eaten afterwards.

  • Oooo reminded me of those shops that make cakes with mouldable chocolate. Always wondered how they do it. Quite cool, will keep the kids entertained for a while!

  • Thank you Mama K. Yes it did keep us busy for quite a long time and was a real laugh.

  • Love the concept! Looks like hours of fun!

  • Hi Selina – sorry to hear you were disappointed, have you tried asking the company for a refund? There’s a link to their website in the post above. For your local trading standards I would try contacting your local council, they will know who to talk to.

    As I said in the review, we weren’t keen on the taste either but my children still ate it. I deliberately included a picture of the box contents so that people can see what you get for your money. Split between two children I don’t think it’s too expensive but what a shame that your daughter felt let down. Hope you get a good response when you contact the company themselves.

  • Selina

    I thought the price of this product, £4.99 for 100g of
    Mouldable chocolate was extremely expensive,
    U could not make the models suggested in
    The flimsy instructions guide and it taste rank,
    Nothing like the Belgium choc it says it is in the box
    My 5 year old daugherty save 5 wks if pocket
    Money to buy this product with great disappointment. Is there some where
    Like trading standards that I can write to, to get them to investigate?