Oh the Horror – Pitching to Editors on the Phone

If you’ve been following the posts on getting started as a writer, you may well be gearing up to the freelancer’s horror – following up your pitches by phone and (agony!) actually speaking to a real live editor.

When I was first researching this topic, I spoke to a number of editors to find out what they felt about freelancers’ calls.  It was interesting to hear that a phone call makes the biggest difference with the stories or writers an editor’s not sure about.  In other words, if it’s a definite yes they’ll get back to you, if it’s a no they most likely won’t, but in between there are many stories where if you can get on the phone and convince them, you stand a much greater chance of being commissioned.

Remember that the more reluctant you are to call, the more potential work you are missing out on, and the harder you are making it for yourself.

Before The Call
Connect with your passion – why are you pitching this?  If you’re not 100% convinced that what you are pitching is right for the publication you’re approaching, why would anyone else be?
Make more phone calls.  I know it sounds obvious, but with email and texting so popular, speaking to a real human being on the telephone becomes rarer and a much bigger deal.  Work your way up to the more challenging phone calls by doing more of the easy ones.  A cheap call service will mean your calls are practically free so what’s to lose?
Research your target.  Find out what the publication covers, what the editor’s like & the best time/day to call.  Don’t call on press day.
Clear your desk – make it a positive space to work from.
Prepare a script for your opening pitching sentence, rehearse it, but don’t speak from it.
Write down the most important information, including your phone number.
Have your pitch in front of you.
Be clear about your requested outcome
Visualise the person you’re about to call as ready and waiting for your call.
Think about:  What are the likely questions they might ask?  What is the worst question you would hate them to ask?
• Always ask yourself – why might this person I’m pitching to say yes to me?

During the call
Stand up to feel more confident.
Use your opposite hand to hold the phone – it’s a psychological trick to distract yourself and help you feel less nervous.
Check you’ve got the right person.  Enlist the help of switchboard operators, secretaries and PAs – make friends of them, not enemies
Be brief, and give verbal signals that you intend to do so.
Be friendly and polite – Don’t gush.  Use their name as they say it. (I am Joanne – not feckin’ Jo, alright?)
Listen more than you speak.
Build rapport by looking for communication clues.  Mirror their tone & pacing.  Don’t be flip if they sound like their dog’s just died.
Establish a deadline and the next steps you both need to take.

After the call
Make a note of everything – name, phone number, friendliness, anything that will help you make the next phone call.
Follow up as you said you would, when you said you would.
Write down what you learned from this call – both about the person you were calling and about yourself.
Write down what you intend to do differently next time.
• Remember that every no gets you closer to a yes
• Pick up the phone and do it again!

 

Find out more about hiring Joanne as your media career coach at this link

  • Joanne

    Great post Joanne. I went to a Women In Journalism seminar and most media professionals, like Kira Cochrane, said that pitching by email was better than by phone. I was wondering if you have any thoughts about this? Also, what’s your opinion on the best time to call to follow up for women’s monthly? When I call about 4 days later they always sound quite shocked!

  • Thank you Steph!

  • Very useful thank you. I also think a smile is a must have even if you have to force it to begin with (unless their dog has just died I realise…). From a personal point of view, I much prefer (and tend to remember) evidently happy rather than grumpy people over the phone.